Indian Direct Selling 2019 Final Report
Total Direct Seller in India in 2020. The number of active direct sellers (i.e. those who have ordered at least once in the last 3 months) in the country was around 5.7 million growing at ~6% from 5.4 million in 2017-18. The industry comprised of an almost equal number of male and female direct sellers in 2018-19.
The Indian Direct Selling Industry stood at around INR 1,30,800 million in 2018-19 growing at approximately 13% from INR 1,16,700 million in 2017-18.
The industry showed a Compounded Annual Growth Rate of approximately 16% growing from INR 83,085 million in 2015-16 to INR 1,30,800 million in 2018-19. The share of IDSA members in the total sales of the Direct Selling Industry in India stands at approximately 60% as compared to 40% share of non-members in 2018-19. Wellness products (which include products such as weight management supplements, meal replacement bars & drinks, etc.) contribute more than half of the Indian Direct Selling Sales by IDSA members. This is followed by cosmetics and personal care (which include products such as cosmetics, skincare, fragrances, etc.) which contributes more than one-fourth of the sales by IDSA members during 2018-19.
The global Direct Selling industry stood at around USD 192.9 billion in 2018 showcasing a growth of 1.2% from the industry value USD 190.5 billion in 2017.
China is the leading country in terms of Direct Selling sales in 2018 with a Direct Selling sale of USD 35,732 million contributing around one-fifth of Direct Selling sales globally. It is closely followed by the United States of America having a Direct Selling sale of USD 35,350 million in 2018. China along with the USA contribute more than one-third of Direct Selling sales globally in 2018.
Amway continues to be the leading Direct Selling organization with global revenue of USD 8.8 billion in 2018. Avon Products Inc., Herbalife, Infinitus and Vorwerk along with Amway comprise of the top 5 Direct Selling organizations in 2018 based on their global revenue.